Building upon what it has described as significant growth in its video lottery terminals (VLT) business over the past two years, trailblazing lottery company Mahoe Gaming Enterprises Ltd (MGEL) has announced that it will be pumping US$10 million into the expansion of its lottery products, including its offerings to retailers.

“This strategic expansion reflects our commitment to meeting the evolving demands of our players and driving innovation in the gaming industry,” stated Alyssa MooYoung, chief executive officer of MGEL.

“We are dedicated to transforming the traditional ‘Poker Boxes’ commonly found in retail spaces by introducing a new standard of excellence with our Izizzi VLTs,” MooYoung added.

The Izizzi VLTs, characterised by their captivating blue aesthetics, mark a paradigm shift in the gaming experience. Key improvements include state-of-the-art security features, ensuring 100 per cent cashless transactions, and minimal maintenance requirements for retailers. Moreover, the advanced capabilities of Izizzi VLTs, with add-on features and a versatile suite of games accessible on a single terminal, pave the way for continuous innovation.

“We are revolutionising the gaming landscape with Izizzi,” affirmed P.B. Scott, chairman of MGEL.

“Our commitment to innovation is evident in every aspect of Izizzi VLT’s, from its appealing aesthetics to its advanced functionality. By introducing the only islandwide jackpot, which starts at J$1 million and grows with every spin, we are setting a new standard of excitement and engagement for players.”

Sale of VLTs to retailers

Looking ahead, MGEL plans to significantly expand Izizzi’s offerings by enhancing its lottery suite of products with additional add-on features and games. The company aims to deploy over 2,000 terminals islandwide by the end of 2025, marking a substantial expansion in its reach and impact.

In addition to expanding into its managed retail base, MGEL will also offer Izizzi VLTs for sale to retailers interested in managing them independently, further extending its presence in the market.

“Izizzi represents innovation in an industry that has seen little change in over two decades,” MooYoung concluded.

“With our strategic expansion and commitment to excellence, we cement our commitment to our players and retailers and are proud to establish Izizzi as the premier choice for gaming enthusiasts across Jamaica,” she said.