BYD Caribbean hosted the regional launch of the all- new BYD ATTO 8 DM-i plug-in hybrid SUV at the Kingston Polo Club, bringing together over 200 attendees—including staff and BYD dealers from five Caribbean markets: Jamaica, Trinidad and Tobago, Barbados, Belize, and Curaçao—for what stands as the first regional unveiling of any BYD model in Caribbean history.

The launch underscores the accelerating pace of electromobility adoption across Caribbean markets and BYD’s commitment to deepening its footprint in the region through versatile plug-in hybrid technology.

Guests were immersed in an elevated brunch experience at the Kingston Polo Club, conceived to reflect the sophistication, innovation, and flagship positioning of the BYD ATTO 8. From elegant staging and live music to refined culinary offerings and premium hospitality, every detail was carefully curated to create an exclusive atmosphere and set a new benchmark for high-end automotive unveilings in the Caribbean.

Bespoke brand experiences included a BYD fragrance atelier, where guests created personalised scents for their vehicles; an interactive BYD Photo Wall, where they shared the destinations they envisioned exploring in their ATTO 8; and the BYD Innovation Hub, where dedicated product specialists conducted personalised walk-throughs of the vehicle’s most advanced features. Extending the experience beyond Kingston, simultaneous watch events across four additional Caribbean markets brought together regional dealers, partners, and invited guests, transforming the unveiling into a coordinated, region-wide celebration of premium mobility and innovation.

The launch experience continues into its second day with an interactive test drive event on Sunday, August 23, 2026, at the Police Officers Club in Kingston, Jamaica. The event gives attendees the opportunity to get behind the wheel, hit the streets of Kingston, and experience the BYD ATTO 8 alongside the complete range of BYD models available locally, extending the launch weekend from an exclusive reveal into a hands-on driving experience.

Reflecting on the event’s significance, Patrick Wilson, Chief Executive Officer, ATL Automotive Group, said, “The launch of the ATTO 8 was about much more than introducing another incredible vehicle. It brought together our BYD dealer partners from across the region under one roof and demonstrated just how far this network has come… all united by the ambition to make BYD the region’s leading new-energy vehicle brand. The ATTO 8 represents the very latest in BYD technology, luxury and innovation, and the excitement we’ve seen from our dealers gives us enormous confidence about what comes next.”

Highlighting the regional collaboration, Ryan Marin, Managing Director of Beyond Auto Company Limited, added, “It’s been a great experience joining BYD in Jamaica for the launch of the BYD ATTO 8. The warm hospitality, great fun, and opportunity to connect with the wider BYD family have made the experience truly memorable for BYD Belize.”

The BYD ATTO 8 DM-i is BYD’s flagship seven-seat plug-in hybrid SUV, equipped with the company’s fifth-generation DM Super Hybrid Technology. Measuring 5,040 mm in length with a 2,950 mm wheelbase, it is offered in DM-p configurations. This version delivers a combined driving range of up to 1000 km, providing an ideal blend of pure-electric daily commuting and long-distance hybrid flexibility across the Caribbean. While the DM-p GS adds Intelligent 4WD, massage functions for the front, and second-row seats.

The BYD ATTO 8’s cabin is engineered for comfort and space across all three rows, with a practical 2+3+2 seating layout. Front seats feature heating and ventilation, while the second-row “Boss Button” allows passengers to adjust the front passenger seat for added comfort. A panoramic all-glass roof enhances the sense of space, and a 21-speaker, 1,500 W DiSound audio system delivers immersive sound throughout the cabin. Specifications, range, and features may vary by market and final local configuration.

Regional Expansion

The Kingston launch reflects BYD’s broader strategy to strengthen its distribution footprint and dealer network across the region. With watch events hosted simultaneously in Trinidad and Tobago, Barbados, Belize, and Curaçao, the BYD ATTO 8’s unveiling reached audiences across the Caribbean at once, highlighting the coordinated, region-wide scale of the rollout.

BYD is a global high-tech company dedicated to leveraging technological innovation to improve people’s lives. Founded in 1995 as a manufacturer of rechargeable batteries, BYD has expanded its operations into the automotive, electronics, rail transit, and new energy sectors.

Established in 2003, BYD Auto focuses on the development of pure electric and plug-in hybrid vehicles and has mastered key technologies across the entire new energy vehicle industrial chain, including batteries, electric motors, and electronic control systems. Through continuous innovation, BYD remains committed to accelerating the sustainable transformation of transportation worldwide.

Driven by BYD’s global brand mission to “Cool the Earth by 1°C,” BYD Caribbean is accelerating the region’s transition to sustainable transportation through an expanding portfolio of advanced battery-electric (BEV) and plug-in hybrid (PHEV) vehicles. Supported by state-of-the-art showrooms, dedicated service centres, and robust regional infrastructure, BYD Caribbean delivers innovative, low- and zero-emission mobility solutions tailored to the diverse driving needs of consumers across the region.