New approach to Windies cricket fan merchandise, reflective of Caribbean lifestyle

Durrant Pate/Contributor

Cricket West Indies (CWI) and SUPERFAN have announced the launch of the first SUPERFAN x West Indies Cricket collection, a new line of licensed West Indies Cricket fan merchandise.

They are designed and produced by SUPERFAN to celebrate West Indies Cricket, Caribbean culture and the supporters who carry the Maroon around the world. The collection introduces a new approach to Windies cricket merchandise, designed not only for match day, but for the way a new generation of fans dresses, travels, celebrates and represents the Caribbean every day.

The inaugural SUPERFAN collection draws inspiration from the visual history of West Indies cricket and classic Caribbean sporting style, reinterpreted through a modern lens. The range includes apparel, headwear and accessories designed to move beyond traditional team merchandise and into the everyday wardrobes of West Indies supporters.

SUPERFAN licensing partnership

The SUPERFAN licensing partnership forms part of a broader effort to create new ways for supporters to engage with Windies cricket beyond the boundary. It also represents an opportunity to introduce a new generation of supporters to the heritage of Windies cricket through fashion, storytelling and culture, a goal echoed by CWI CEO Chris Dehring.

The debut SUPERFAN Windies cricket collection will be available from October 4, 2026, at shopsuperfan.com. SUPERFAN was created by Trinidad and Tobago entrepreneur and designer, Nicolette Leacock, founder of Caribbean Carnival and lifestyle brand, MRCH.

After building MRCH around products designed specifically with the Caribbean consumer in mind, Leacock saw an opportunity to bring that same design-led approach to Caribbean sport and fan culture. Commenting on the motivation for cresting Leacock explains, “I created SUPERFAN because I saw an opportunity to rethink what fanwear could look like for us. West Indies Cricket has an incredible visual history and cultural significance, and I wanted to create pieces that let fans carry that identity beyond a match, a tournament or the stadium.”

For the CWI boss, “West Indies Cricket has always been bigger than the game itself, and we are committed to creating more accessible and diverse ways for people to connect with what the West Indies represents. Our WI OUTSIDE! campaign during the 2026 International Home Series, including ‘Ladies FREE’ match days and our continued commitment to free entry for kids, reflected that approach.”

Continuing, he emphasises, “this collaboration with SUPERFAN builds on this by creating fanwear that extends beyond traditional cricket merchandise and appeals to anyone who connects with Caribbean culture, style and the West Indies identity.”

By bringing together sport, fashion, heritage and Caribbean culture, SUPERFAN, through its licensed Windies cricket collection, aims to offer fans another way to connect with the West Indies identity, while creating products that can resonate with both dedicated cricket supporters and those who may connect with the Caribbean and West Indies brand from outside the traditional cricket audience.