As families across Jamaica prepare for the start of the new school year, Digicel Jamaica brought much-needed support and excitement to Downtown Kingston through its Tun Up Fi 25 Roadshow, rewarding customers with educational supplies, vouchers and other practical giveaways designed to help ease back-to-school expenses.

Hosted at Digicel’s Big Tree location, the activation gave hundreds of customers the opportunity to win book vouchers, school bags, notebooks, stationery and other educational essentials, reinforcing the company’s commitment to supporting Jamaican families during one of the busiest and most financially demanding periods of the year.

“At Digicel, we understand the challenges many families face during the back-to-school season. Through the Tun Up Fi 25 Roadshow, we wanted to give back to our customers in a meaningful way while celebrating the communities that have supported us over the past 25 years,” the company said.

Beyond the back-to-school rewards, customers enjoyed a full day of entertainment and prizes, including cash giveaways, supermarket, fuel and furniture vouchers through the popular Digi-Money Machine, raffle draws and Pick and Win experiences. Attendees also benefited from exclusive smartphone and postpaid offers available on location.

The event created a festive atmosphere with music from DJ Narity, hosting duties by Johnny Daley and a special performance from dancehall artiste Tanto Blacks. A live broadcast from Nationwide 90FM, featuring Mrs. Kitty, further amplified the excitement, bringing the celebration to listeners across the island.

The Big Tree stop formed part of Digicel’s wider Tun Up Fi 25 campaign, a series of community-focused activations marking the company’s 25th anniversary in Jamaica. Through these initiatives, Digicel continues to invest in the people and communities it serves, creating opportunities to reward loyal customers while making a positive impact where it matters most.