Red Stripe Flavours opens online voting to help choose its next flavour

The choice is officially in Jamaica’s hands.

Red Stripe Flavours has opened online voting for its Pick Yuh Flava campaign, inviting consumers across the island to have their say on which flavour they want to see next.

Consumers got a sneak peek at the 10 flavours in the running during Reggae Sumfest in July, where Red Stripe Flavours introduced the possibilities and gave festivalgoers an early look at what was to come. Official voting opened online on August 17, taking Pick Yuh Flava islandwide and giving consumers everywhere the opportunity to get in on the action.

The 10 flavours in the running are Lychee, Passion Fruit, Pineapple, June Plum, Strawberry, Cherry, Pink Grapefruit, Guava, Pomegranate and Kiwi.

Consumers can visit pickyourflavour.com to select and rank their top three. The flavour receiving the lowest level of support will be eliminated every three days until six remain.

The competition will then move into the Flavour Elections, where each of the six finalists will be paired with an influencer who will champion their flavour and rally consumers to vote. The two-week voting period will determine the winning flavour and its influencer champion.

There is also something up for grabs for consumers who back the favourites. Eligible participants whose selections include the final top three flavours will be entered into a random draw, with one winner choosing between a three-day, two-night local getaway, an iPhone 17 Pro Max or J$250,000 cash.

Pick Yuh Flava builds on Red Stripe Flavours’ approach of listening to the people closest to the brand. Previously, customers who sell Red Stripe products were invited to help choose what came next, with Mango emerging as their pick and later going into production. This time, Red Stripe Flavours is taking the choice directly to consumers across Jamaica, giving them a say in the brand’s next flavour.

“We could sit in a room and decide what we think consumers want, or we can ask them,” said Red Stripe Flavours Brand Manager Arnaldo Martin. “Pick Yuh Flava is really about listening and giving people a genuine say in what we create. I’m especially interested to see whether Jamaica goes for something familiar and tropical, or surprises us completely.”

The campaign will also give Red Stripe Flavours valuable insight into evolving tastes and preferences, helping the brand understand what consumers are looking for and inform future innovation.

Voting is now open at pickyourflavour.com. Further details on the Flavour Elections and upcoming Pick Yuh Flava experiences will be shared through Red Stripe Flavours’ social media channels.