The recent staging of Sandz saw over 10,000 patrons in attendance at their first staging for 2024. 

The event held at Stadium East, in Kingston, was hosted on New Year’s Day under a ‘White Oasis’ theme.

Patrons rolled in, in their numbers, to enjoy selectors such as Code Red’s Lank and Chris Dymond, Ricky Platinum, Di Unit, and X-Factor. 

Sandz has continuously provided spectacular entertainment. From music to fashion, no other cooler fête has come close to this success. However, while the event was sensational, there was a breach at the main entrance of the event, prompting the authorities to cease the entertainment activities, giving them time to rectify the problems. 

“Sandz has a loyal fan base that we appreciate greatly. Our patrons, staff, sponsors, vendors, and contractors’ well-being will always be a priority for us. For this reason, we hired over 100 security personnel including members of the Jamaica Constabulary Force, as well as the implementation of several other security measures. There was just a small group of unruly patrons that created a breach at the gate, causing delays. We are thankful that the authorities worked with us to keep the peace and to assist us in continuing the show”, said Andrew Ellis, CEO of Twenty 14 (formally Supreme Team Limited), organisers of Sandz.

The event powered by Smirnoff began at 4:00 pm, dubbed ‘Sandz X’ to symbolize the kickoff to their 10-year anniversary yearlong celebration.

Ellis shared, “We will be hosting our main anniversary celebration in May 2024 but each staging of Sandz locally and internationally will commemorate 10 successful years”. 

Sandz is presently held in Jamaica; New York, Atlanta, and Florida in the US; and in Toronto, Canada. 

“Over the years we have garnered a lot of local and international attention. This attention sparked the interest of stakeholders in different and new markets giving us the opportunity to represent Brand Jamaica. As we expand, we are growing and learning how to meet the needs of our loyal patrons and make the experience even more seamless” added Ellis.