Jamaican iconic beer brand, Red Stripe is getting into the rum punch business with the launch of its first-ever rum-based drinks.

The company has launched Red Stripe Rum Punch and Red Stripe Rum Mojito. The brands are being introduced given the growing popularity of ready-to-drink cocktails.

The new cocktails are part of Red Stripe’s “unprecedented venture beyond beer,” said the brand in a statement announcing the new ready-to-drink cocktails

The drinks are created with rum, mango and lime juice, along with natural flavours. Both drinks come in at 5.9 per cent ABV. 

According to Red Stripe, “The new Rum Punch is a refreshingly sweet and vibrant tropical flavour while the Mojito is a refreshing and smooth classic citrusy flavour.”

The new Red Stripe drinks are a “head nod to those who express themselves freely, fully and fabulously,” declared the iconic beer brand, which was first brewed in Jamaica in 1928. 

Commenting on the new brand entrants, Senior Director of Marketing & Innovation at parent company HEINEKEN USA, Oscar Martinez says, “The spirit-based cocktail segment is the fastest growing category within the beer, wine and spirits industry, and with our latest Red Stripe rum innovation, we are able to tap into this trend and introduce this iconic brand to a new generation of consumers. The Red Stripe Rum Drinks perfectly embody the vibrant spirit of Jamaica, and signal a venture beyond beer, no shaker required.”