Sterling Asset Management is a compact, efficient company that seeks to be a vehicle for wise and well thought-out medium to long-term investing.

Speaking with Our Today at a special brunch mixer held in Montego Bay on March 3, Charles Ross said his aim has been set on filling a unique space in the market when it started in 2001.

“During the really high interest rate time in the market, it was not commonplace to have medium to long-term investments as there was more money to go around but as the rates came down and the dollar slid, it became more evident that the protection of that money was important.” Ross shared.

Sterling was among the first to offer its clients USD mutual funds locally and Ross speaks to the importance of investing in a more stable currency. “It’s better to get a smaller interest rate on the USD investments and stretch it out over time.”

He stressed that as people live longer, it becomes more important that investment decisions are very calculated to give them the ability to still live off their money well into their retirement.

The investment firm has a niche market but prides itself on a personalised experience. It specialises in global USD bonds, mutual funds and personalised investment planning. The mixer, which was organised to show appreciation to Sterling’s Montego Bay-based clients, as well as to invite potential clients partake in various investment products o offer.

Ross suggested that a Montego Bay office is “not completely out of the question” but there is also a possibility to have agents based in the Second City, as opposed to a full office, to service the clients in the west.

“We have a full compliment of 22 team members and two are based out of the country. We are compact and well run to offer the best service and so any sort of expansion will have to be very well thought out. However, our Montego Bay clients are important to us and so we had been planning this event to interact with them for some time and we’re happy it has happened.” Ross shared.