President of the Jamaica Hotel and Tourist Association (JHTA), Clifton Reader, is appealing to members to be extra careful in upholding health and safety protocols as the coronavirus (COVID-19) pandemic continues its onslaught with the new Omicron variant.

Noting that the numbers of infected persons have reached “alarming levels” in many parts of the world, Reader said, “It is even more critical now that we are vigilant and compliant at this time of year when our friends and family and visitors are travelling into Jamaica to enjoy the holiday festivities with us”.

“Ideally we should all be double vaxed, boosted, masked, sanitised—in full observance of all the measures being put in place to reduce/control the spread of COVID-19. But, sadly we know, not everyone believes the science surrounding the virus and as a result, they are not doing these things. Therefore, the rest of us, we have a responsibility to do all we can to protect ourselves, our employees, our families and our communities,” he continued. 

Reader told JHTA members, spanning hotels and villas, attractions and allied companies, “what’s happening in terms of the spread of the Omicron variant and others that may emerge, has the potential to derail gains not just in hospitality and tourism but economies in general.”

Widening his appeal beyond the JHTA, he said “all Jamaica needs to act responsibly—observe the health and safety protocols, respect the curfew and quarantine mandates.”

“Traditionally, we ring in the New Year with parties and celebrations. Let’s do it this year carefully, within the confines of health and safety restrictions. Let’s not squander the promise of an economic and social recovery in 2022 by being careless and carefree,” Reader added.