Charles Chocolates partners with ISSA for 2025 schoolboy football season

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From left to right, Shantavia Samuels – Marketing Assistant, Charles Chocolates; Keith Wellington – President of ISSA; Jerazeno Bell – CSJ Business Development Officer; Linvern Wright – ISSA Chairman; Leighton Christie – Manning Cup Chairman; and Raymon Brahim CSJ Country Sales Manager, share lens time at the launch of the 2025 ISSA Schoolboy Football season on Wednesday, August 20, 2025.

Charles Chocolates is proud to announce its official partnership with the Inter-Secondary Schools Sports Association (ISSA) for the 2025 Schoolboy Football Competition.

This marks a new chapter in a longstanding relationship—one that reflects over 30 years of Charles Chocolates being a trusted part of communities across Jamaica.

Recognised as one of the premier youth sporting events in the region, schoolboy football is more than just a competition. It’s a cultural celebration that unites players, families, and fans in a shared expression of Jamaican pride and passion.

“At Confectionery & Snacks Jamaica (CSJ), we believe in the power of connection—whether it’s sharing a sweet treat or proudly representing your school on the football field,” said Raymon Brahim, country sales manager for CSJ. “We’re thrilled to support the 2025 ISSA Schoolboy Football season, an iconic event that highlights the energy of youth sports and the spirit of community that defines Jamaica.”

He added, “This year’s partnership reflects Charles Chocolates’ commitment to youth development and celebrating young talent through sport.”

Raymon Brahim, CSJ Country Sales Manager, greets Keith Wellington – ISSA Schoolboy Football President at the launch of the ISSA Schoolboy Football season on Wednesday, August 20, 2025, at the Summit in New Kingston.

Keith Wellington, President of ISSA, also shared his enthusiasm for the collaboration, stating, “We’re excited to have Charles Chocolate on board this year. It’s the first time they are sponsoring schoolboy football, and we believe that they will bring some excitement to the competition. We have seen their involvement in other entertainment activities and have attracted quite a few young people, and so we think that their involvement in Schoolboy Football will galvanise the support of our students and their school teams as we work together to make Schoolboy Football an even bigger product.”

As part of the collaboration, two of Charles Chocolates’ most beloved brands—Ping Pong and Catch Chocolates—will take centre stage throughout the season. These treats will bring energy and sweetness to every matchday experience, delighting fans both on and off the field.

Charles Chocolates will also enhance the season through interactive fan engagement, including activities, giveaways, and special treats designed to connect with families and football supporters across the island.