BZR WKND (pronounced “Bizarre Weekend”) Jamaica 2026 today announced multi-platinum R&B singer Keyshia Cole as co-headliner alongside Cardi B for Cardi B & Friends, the marquee closing event of the festival’s four-day celebration on Sunday, October 18, 2026. 

Cole’s addition adds another layer of excitement to the highly anticipated BZR WKND return, anchored by Cardi B’s first-ever Caribbean stadium concert.

Known for era-defining hits and a career that has helped shape the sound of modern R&B, Cole brings a vocal legacy to the BZR WKND stage, further cementing Cardi B & Friends as one of the most anticipated live music events in the Caribbean this year.

BZR WKND Jamaica 2026 takes place October 16–19, opening with the BZR WKND Welcome Party dubbed YAAD TING on Friday, October 16, followed by the TIDAL RAVE Beach Party on Saturday, October 17, Cardi B & Friends on Sunday, October 18, before culminating in the WYFL Edition Party on Monday, October 19.  

According to BZR Weekend 2026 Managing Director Ryan Burke, “Adding Keyshia Cole to the BZR Weekend 2026 lineup alongside Cardi B reflects our commitment to delivering a truly world-class entertainment experience. Keyshia’s timeless catalogue and powerful connection with fans will bring another incredible dimension to the weekend. We are building a lineup that blends energy, nostalgia and unforgettable performances…and there is still more to come.”

Cole joins a growing Cardi B & Friends lineup that organisers say will continue to expand in the coming weeks, with BZR WKND Jamaica 2026 expected to welcome more than 50,000 attendees across the weekend and generate significant tourism, economic impact, and international media attention for Jamaica.

More than a music festival, BZR WKND Jamaica is a celebration of Caribbean culture, blending world-class entertainment with fashion, food, nightlife, tourism, and immersive brand experiences. Throughout the weekend, attendees can expect VIP hospitality, curated events, interactive activations, and an expanding lineup of internationally acclaimed and Caribbean artistes.