As the world’s most vibrant vodka brand continues to deliver unforgettable experiences for its consumers, Smirnoff Jamaica turned the spotlight on one lucky fan through its ‘We Do Carnival’ promotion. 

Consistently embodying its mission to create joy and togetherness, Smirnoff rewarded Mone Carnegie with an all-expenses-paid trip for two to Miami Carnival 2025.

The prize was officially presented by Junior Brand Manager, Lasana Wilson, marking the culmination of a campaign that fused energy, connection, and celebration.

To participate, fans purchased either a 750ml bottle, two 200ml bottles, or two Smirnoff cocktails from participating outlets. After scanning a QR code, they submitted their receipts via WhatsApp for a chance to win. Weekly and bi-weekly prizes kept the excitement alive, but it was Mone who ultimately secured the grand prize. 

“I still can’t believe this is real! For me, this win is motivating. It has shown me the importance of taking chances, even with small things. Smirnoff has always been a brand that I enjoy, and this feels like a special way of connecting with it even more,” shared Mone. “What makes it even more special is that I get to share this opportunity with my friend Khadijah. We’ve always talked about jumping together, and this is the perfect chance.”

Her prize package includes round-trip flights for two, luxury accommodations throughout the carnival period, VIP access to premier events and parties, exclusive Smirnoff merchandise, and immersive cultural experiences. With Mone as the face of the campaign’s grand finale, the brand ensured that the moment was not just about the trip but also about inspiring others to embrace fun, connection, and the joy of life. 

“Smirnoff is all about creating moments that bring people together,” said Lasana Wilson, junior brand manager. “We’re thrilled to see Mone win this incredible experience and can’t wait to hear about her adventures at Miami Carnival.” 

Carnival represents more than just music and masquerade; it is a celebration of energy, creativity, and the joy of living boldly.