Jamaican manufacturing company Salada Foods has been honoured with a Gold ADDY Award for its ‘Day in the Life’ web series.

The American Advertising (ADDY) Awards, the industry’s premier competition, recognised the exceptional creativity and ingenuity displayed in Salada Foods’ visual campaign. 

Kerrine Tulloch, marketing coordinator at Salada Foods says, corporate partners Salada Foods and ESIROM Limited collaborated on the conceptualisation of the visual campaign series but were not forecasting any awards for the production, which was primarily aimed at promoting company culture and showing the day-to-day activities that drive the operations, with the added twist of including an external perspective.

Tulloch added, “Winning this award is a testament to the hard work and ongoing commitment of Salada Foods to empowering the future of Jamaica’s workforce by providing valuable insight into our operations.”

The ‘Day in the Life’ web series was conceived to create a motivational space for Salada Foods’ workforce and to provide mentorship to upcoming business leaders aided by real-time visuals. This initiative showcases the roles of various professionals within the company, capturing their passion and professionalism.

Featuring Jevaughn Gordon, a graduate of the Caribbean School of Media and Communication, the series highlights the day-to-day activities across different departments, including administrative, laboratory, quality assurance and factory operations. 

Alex Morrissey, director at ESIROM Limited, said the goal is building purposeful brands through storytelling. He expressed pride in the recognition received and extended gratitude to the team at Salada for their trust and collaboration.

ESIROM Limited also received a Silver ADDY Award for its Climate Change Initiative produced in partnership with Reggae Sumfest. 

“We were specifically recognised in the Webisode(s) – Series category. Jamaica falls under the Caribbean and Florida category. As an advertising and social media marketing agency we measure how well our campaigns work within the market and across the digital platforms but receiving an ADDY is validation that our work measures up creatively,” said Morrissey. 

Approximately 42 companies from six Caribbean island nations submitted more than 456 entries to be judged as the top creative executions for the ADDY Awards for 2024. Winners from AAF-Caribbean will compete with winners from Florida at the district competition with winners being announced in May at the district four annual meeting and gala presentation.