Start-up digital gifting platform, BlinkSky Jamaica is partnering with GraceKennedy Value Rewards (GKVR) to enhance rewards offerings to GKVR members.

The agreement will see GKVR members gaining access to a wider catalogue of reward options through the BlinkSky Jamaica digital gifting platform, which provides direct-to-mobile digital gift cards for over 1200 leading local and international brands.

Arising from the partnership, GK Value Rewards members will now have access to the full BlinkSky catalogue of digital gift cards, across industries such as travel and hotel, retail, restaurants and other lifestyle merchants.

BlinkSky Jamaica, which was first introduced to the market in 2020, has already signed-on Jamaican brands such as Fontana, Chocolate Dreams, Juici Patties, Adam and Eve Day Spa, Gorgeous Flowers, Bresheh and others, as well as corporations to facilitate employee rewards programmes.

The company’s impressive array of local and international brands, such as Amazon, Macy’s, AirBnB, DSW and Walmart and its direct-to-mobile model continues to prompt widespread interest in the local market.

Jamaica through its digital gifting platform allows users to instantly send and receive digital gift cards directly to their phones via text messages and e-mail.

Excited at GKVR partnership

General Manager of BlinkSky Jamaica, Sherika Jackson Grant expressed delight about the partnership with GK Value Rewards positing, “we are excited about the value that we will be able to deliver in supporting GK’s loyalty programme. 

She explained that BlinkSky Jamaica onboard more local merchants, the offerings will increase and GKVR members will get even more value from the programme. Existing GKVR members earn points when they transact business with participating GK brands, including Hi-Lo Supermarkets, GK Insurance, First Global Bank, Bill Express and FX Trader.

Points earned are based on the value and frequency of transactions completed. Members choose from a range of reward options, including special discounts and vacation packages.

As a result of the new partnership with BlinkSky Jamaica, GKVR will increase its rewards offerings by allowing members to use their loyalty points to instantly access digital rewards on their phone via SMS, email or WhatsApp, which can be redeemed online or in-store.

BlinkSky Jamaica has signalled plans to sign-on upwards of 50 of the island’s leading corporations and consumer brands by the end of this year. This arrangement with GK Value Rewards suggests that the platform is well positioned to meet that goal.

Merchants offering digital gift cards through the BlinkSky platform will now have access to GKVR’s wide audience of over 250,000 members.