Caribbean Producers Jamaica (CPJ) introduced the Jay-Z/Bacardi collaboration cognac –D’USSE– at Aura Day Club at ROK Hotel in Kingston on Sunday, February 18.

The event signalled an “aura” of luxury and sophistication, fused with the Jamaican vibe.

From entrance to poolside, D’usse captivated attendees with its smooth yet urbane taste profile, crafted from a blend of Grande Champagne and Petite Champagne grapes from the Cognac region of France. Aged for a minimum of four and a half years in French oak barrels, D’USSE delivered an unparalleled taste experience with its rich notes of honey, ginger, and spice.

Satiated with the D’usse aura, Kemar Lewis, CPJ’s senior regional category manager, said: “Aura Day Club provided the perfect backdrop for introducing D’USSE to discerning consumers- in need of a new taste to fall in love with- in an energetic and stylish setting. D’USSE embodies luxury, sophistication, and success, making it a natural aspirational brand for the Jamaican market.”

Guests immersed themselves in the ambiance of Aura Day Club, enjoying pulsating music from top DJs and breathtaking views of Kingston.  Mixologists expertly crafted D’USSE cocktails, delighting attendees with a variety of innovative creations that showcased the versatility of D’USSE cognac.

Industry influencers and tastemakers shared the excitement of being among the first to experience D’USSE in Jamaica while connecting with other like-minded trendsetters.