Dragon Stout continues to show its support to the Private Sector Organisation of Jamaica-led (PSOJ) Project STAR initiative through its active involvement men’s holistic development and empowerment for several years.

The brand has supported many initiatives that align with their values such as Project STAR and to this end Dragon recently treated two of Project STAR’s participants to a VIP experience at its Streetz Festival concert. Streetz Festival, sponsored by Dragon recently returned to Kingston.

As guests of Dragon, Project STAR participants Rayon Stewart and Tarique Bernard enjoyed the dancehall festival recently held at the National Stadium Car Park. Rising dancehall star, Masicka delivered an electrifying performance at the festival, which also featured a host of guest artists, all coming together for one of the year’s best events.

Commenting on his experience, Stewart, who works in human resources thanks to training from Project STAR, commented, “I appreciated being invited to the concert. I’ve been a dancehall fan for years, and I particularly love Masicka because of his positive music. I’m grateful for Dragon as being there felt like I was a part of the family. It’s a memory I won’t soon forget.”

He also expressed his appreciation to Project STAR for its partnership with Dragon, which he said shows that the leaders of this initiative are considering all areas when it comes to empowering and uplifting Jamaicans.

According to Stewart, “I love the fact that Project STAR is helping men like me. There are a lot of initiatives and organisations that exist, but a lot of them only focus on women and not necessarily men. It has also been great to see companies like Dragon supporting this initiative; it has improved my life.” 

Project STAR, a social transformation and renewal programme, aims to positive impact the economy and wider society by collaborating with multiple organisations and entities through targeted interventions in Jamaica’s under-resourced areas.

Its partnership with Dragon has also involved collaboration on the ‘Suited for Success’ programme, aimed at improving the employability of young men in under-served communities island-wide.