NCB-powered dgital wallet Lynk Jamaica has partnered with the Ministry of Industry and Investment and Commerce in supporting their MSME Business Roadshow.

The roadshow, which is a national initiative aimed at fostering growth and innovation within the micro, small and medium-sized enterprise (MSME) sector, kicked off last Thursday (August 10) at Mandeville’s Golf View Hotel.

Through this partnership, Lynk continues to drive digital transformation and financial inclusivity for businesses across Jamaica. 

As a sponsor of the event, Lynk will play a pivotal role in facilitating the exchange of knowledge and insights on the integration of technology into the operations of these enterprises and the various benefits this presents both internally and externally. 

“The ability to do business quickly and easily from anywhere is an important part of advancing local businesses. We are offering MSMEs an affordable and accessible solution to accept digital payments no matter where they are while also educating them on the benefits of going digital – safety, convenience, and speed,” said Tiffany Grey, corporate and strategic communications officer at Lynk.

Attendees were privy to valuable insights on how digital tools and platforms can revolutionise business processes, enhance customer engagement, and drive efficiency. 

Lynk’s partnership with Investment Ministry in the MSME Business Roadshow is a testament to its mission of driving progress through technological innovation.

By empowering MSMEs with the tools and knowledge needed to navigate the digital landscape, Lynk is positioning itself as a trailblazer in facilitating financial inclusion and digital transformation for businesses across Jamaica.