Kaysia Vaughan is a banker with a longstanding career. She brings more than 18 years of leadership experience across financial services, banking, insurance and fast-moving consumer goods, with a strong track record in customer experience, brand strategy, digital transformation and business growth.

She most recently served as Group Head, Marketing & Communications at NCB Financial Group. Her career also includes senior leadership roles at Scotiabank and JN General Insurance Company.

Throughout her career, Kaysia has led initiatives to accelerate digital adoption, strengthen customer experience and build brands that support meaningful and sustainable business growth.

Her professional contributions have also earned her several recognitions, including the Emerging ICON Leader Award in 2026 and the Woman of Impact Award from the Canadian High Commission in 2024.

Kaysia holds a Master of Business Administration (MBA), with a major in Marketing, from The University of the West Indies, Mona School of Business and Management, and a Bachelor of Arts in Media and Communications from CARIMAC, The University of the West Indies, Mona.

As Group Chief Customer & Brand Officer, Kaysia will lead VM Group’s customer and brand strategy, with responsibility for advancing market intelligence, enhancing customer experience, strengthening the VM brand, and supporting the Group’s continued focus on innovation, growth and service excellence.