Four friends were in for a worthy time over Jamaica’s Independence weekend as Worthy Park Rum Mix treated them to a north coast getaway to kick off the brand’s In the Mix campaign.

Jhunelle Thompson, Joshua Palmer, Damani Robinson and Leigha Francis, dubbed “4INTHEMIX”, checked into a private villa in Trelawny on August 5. Their getaway continued through August 11 and included beach outings and some of the weekend’s most anticipated festivities.

With the villa serving as their home base, the friends made the most of the extended holiday weekend. Their itinerary took them across the north coast for day parties, beach events and nighttime outings, with poolside downtime and time together at the house in between.

Brittany Thwaites, Brand Manager for the Worthy Park Rum Mix portfolio at Wisynco Group, said the getaway brought the idea behind 4INTHEMIX to life.

“Worthy Park Rum Mix has a fun, vibrant personality, and 4INTHEMIX gave us an opportunity to showcase the different sides of the brand while keeping friendship and shared experiences at the centre,” Thwaites said. “We wanted the four friends to enjoy the Independence weekend fully, from relaxing at the villa to taking in the festivities across the north coast, and to create some great memories together along the way. There is more to come from the group throughout the year as they continue to have a great time powered by the brand.”

For Thompson, sharing each part of the experience with friends was the highlight.

“It was really a full weekend experience. We got to relax at the villa, enjoy the beach, dress up and go out, but the best part was doing all of it together. There was always a joke, a random moment or something happening, so even when we were just at the house, we were still having a good time.”

Launched in March 2026, Worthy Park Rum Mix is a line of ready-to-drink cocktails available in Ginger Beer, Grapefruit, Tropical Fusion and Mojito flavours.