A trusted name in Jamaican general insurance is entering a bold new chapter. Advantage General Insurance Company has officially rebranded as Sagicor General Insurance Jamaica Limited, bringing more than six decades of experience under the strength and reach of the wider Sagicor Group.

Since becoming a member of Sagicor Group Jamaica in 2019, Advantage General has continued to grow and deepen its integration within the Sagicor family. The transition reinforces its commitment to delivering stronger service, expertise and client care, while creating new opportunities to draw on the Group’s capabilities, strengthen market confidence and accelerate growth.

While the name and visual identity will change, clients, brokers and partners can continue to rely on the products, service and familiar teams throughout the phased transition

Dave Morrison, Chief Executive Officer of Sagicor General Insurance Jamaica, described the rebrand as a natural progression in the company’s journey.

“For more than six decades, Advantage General has earned the trust of Jamaicans by being there when it matters most. Becoming Sagicor General Insurance Jamaica builds on that record. We are bringing our experience and relationships together with the strength, scale and resources of one of the Caribbean’s leading financial groups so we can serve our clients even better and create new opportunities for growth.”

The rebrand also supports a broader vision of strengthening alignment and collaboration across Sagicor’s regional operations, creating greater opportunities to leverage shared capabilities and deliver enhanced value.

Patrick Hinkson, President and CEO of Sagicor General Insurance, said the transition represents an important step in the continued transformation of the organisation.

“This is more than a change of name. It brings the business into a stronger regional network, creating more opportunities to share expertise, innovate and serve clients across our markets. Just as importantly, it preserves the experience, relationships and values that have made Advantage General successful for generations.”

With a history spanning more than 60 years and several phases of growth, the company has built a lasting presence in Jamaica’s general insurance market. Its new identity as Sagicor General Insurance Jamaica brings that experience more visibly into the Sagicor brand and creates a platform for continued innovation and expansion.

Under its new name, Sagicor General Insurance Jamaica Limited will continue helping clients protect what matters most, while drawing on the wider Sagicor Group to deliver more connected services and new opportunities for growth.